The Declaration of Content Concerns Initiative was introduced in August 2008.
It presents video companies and organisations an option to participate in co-classification by allowing them to highlight content concerns (i.e. violence, language, nudity, etc.) to the Board of Film Censors (BFC).
Companies and organisations are also encouraged to recommend ratings for their submissions. The option to declare content concerns is part of the online submission process.
The Declaration of Content Concerns Initiative is a form of co-regulation and part of the pro-enterprise initiatives being rolled out for the video industry, to facilitate faster clearance of titles and offer greater content choices to consumers and companies.
These initiatives are built on MDA's stand to regulate, to promote, and to create an environment where companies are encouraged to participate in co-regulation.