MDA continually seeks out and establishes innovative and mutually-beneficial partnerships with international organisations and companies. Below are examples of such strategic partnerships, recently forged by MDA.
ScreenWest Australia
MDA formed a partnership with ScreenWest Australia to co-develop the MDA-ScreenWest Australia Cross-Media Development Initiative in October 2008. ScreenWest is an Australian government agency that oversees Western Australia’s media industry development.
The initiative was developed to encourage producers in Western Australia and Singapore to jointly develop and exploit the potential of multi-platform intellectual properties. Under this initiative, both agencies would invest up to US$15,000 each per selected co-production project. This funding would go towards developing the concept into a viable production.
As part of efforts to promote the Initiative, ScreenWest Australia and MDA co-organised one-on-one meetings for Singapore and Western Australian producers and coordinated publicity efforts. From the first call for proposals in October 2008, one Australia-Singapore co-production titled Off the Wall – from ZacToons (Western Australia) and Scrawl Studios (Singapore) – was selected for funding.
In September 2009, MDA and ScreenWest announced a second round of funding under the initiative. Producers in Singapore and Western Australia were invited to jointly submit proposals in three genres: Children’s Series (including Animation), Documentary Series, and Factual or Factual Entertainment Series.
Click here to read the press release
South West Screen United Kingdom
South West Screen (SWS), the development agency for the film, TV and digital media industries in the South West of England, partnered MDA to launch a new funding initiative, 'Multi-Platform Content Across Continents', in December 2009. The Initiative is the first in a series of planned partnership projects between Singapore and the South West of England, building on the idea of "digital twinning" between Bristol and Singapore.
This co-development initiative, with the support of the United Kingdom Trade and Investment, calls upon Singapore and British production and digital media companies to come together to form co-production partnerships. Leveraging on complementary skill sets, this Initiative encourages the co-development of experimentation and innovative concepts with multi-platform potential and cross-media elements for broadcast. Selected projects would receive funding from MDA and South West Screen.
Click here to read the press release of the first call for proposal